Business

Hospitality Franchise Systems

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Financial analysis of firm which finances & franchises motels & hotels. History, success, management, service concepts, ratio analysis. Table.

Hotel Industry & Yield Management

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Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.

Home Depot

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Company strategy, success, industry overview, segmentation, marketing, competition, expansion through CrossRoads stores.

The Euro and the Oil Market

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Paper on the oil market and how the euro/dollar are effected.

Teak Timber Industry

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Harvesting, pricing, impact on host countries’ environment, competition, regulation.

Does Size Really Matter?

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A discussion about the purchasing of cars as status symbols.

International Marketing

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Political, economic, legal & cultural considerations for multinational firms in global marketing. Theories, examples, labor, management, role of govts., location, strategies, tariffs, currency, derivatives, risks. Abstract.

Costs and Prevention of Retail Theft

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Costs, types, prevention & security steps, technology, theft by customers, employees & others.

Business Cycle

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Examines reliability & usefulness of concept & its impact on short- & long-term economic forecasting & modeling.

Laura Ashley

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Career, personal style & business success of decorator & clothing designer.

Stress and Low Morale

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An examination of the effects of stress on employee well being.

Sports Utility Vehicle (SUV)

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History & development, consumer demographics, market share, features, prices, future.

Matsushita Electric Industrial Company

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Japanese firm’s management, strategy, structure, keiretsu system, regulation, competition, industry, values, strengths, weaknesses.

Organizational Marketing

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Business-to-business marketing theory, external environment (economics, govt. & legal factors), concepts (product, selling), pricing, life cycle.

Business Plan for a Beauty and Fitness Center

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This business plan paper proposes a start-up business that would provide fitness/beauty and massage services in the United States called “Heavenly Hands”.

The Goal by Eliyahu Goldratt & Jeff Cox)

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Critical review of novel designed to develop theory of production management.

International Financial Markets – Investment and Speculation

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A discussion on what investors today want to see on a global basis, how markets reflect discounts from their highs and stock purchases in highly discounted markets as an overall strategy.

Effects on Companies that Downsize

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The paper discusses the effects of downsizing on employee morale and overall organizational performance.

Services Industry & Quality Control

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Examines principles of quality improvement & successful examples (Bank of American, Federal Express, IBM).

Executive Information Systems

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An analysis of current market and applications for Executive Information Systems software solutions plus details of a small company and how it benefits when implementing such an executive information system.

Marketing Communications

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Definition, development, role in marketing mix, importance to organization, example (Eastman Kodak), Internet, future.

Marketing Plan for a Drive-In Theater

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A marketing plan for a drive in theater, which takes into consideration current trends in entertainment, consumer preferences, community values, special events and nostalgia.

Hewlett Packard

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This paper discusses the importance of the 1980s decade in the history of HP.

On-line Collaboration: How and Why?

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A study of on-line collaboration between users in a company using networking.

Gender and Salary

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This paper reviews the existing literature and studies of the status of women’s pay and position in a changing workplace to determine how it may be possible to further narrow and/or eliminate salary gender gaps.