Essay Organizational Marketing

Organizational Marketing

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Business
Business-to-business marketing theory, external environment (economics, govt. & legal factors), concepts (product, selling), pricing, life cycle.

There are two broad types of markets in the marketing environment?consumer markets and organizational markets. Consumer markets are those wherein the products and services sold are consumed by the purchasers. Organizational markets are those wherein the products and services sold are resold to consumers, processed in the creation of other products and services, or consumed by the purchaser as a part of the process of serving a consumer clientele.

Within the organizational markets classification, there are industrial markets, institutional markets, reseller markets, and government markets. With respect to business-to-business marketing, the relevant sub-classifications in the organizational markets classification are the industrial market and the reseller …

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