This business plan paper proposes a start-up business that would provide fitness/beauty and massage services in the United States called “Heavenly Hands”.
The following paper discusses the collaboration that began the business “Heavenly Hands”. It discusses how a local massage therapist with an established personal, fitness and medical clientele was referred to the owner of the beauty salon in the Hilton who had received requests from the hotel management and guests for massage services. Their business mission, location, services offered, product sales and competitive analysis are also examined.
“Day spas and resort spas are two of the fastest growing service industries in the country and it is predicted this industry will continue to grow. In 1974, there were approximately 74 spas in the United States. In 1999, there were over 1000. Massage therapy generates 65-70% of a spa’s revenue, so as the spa industry grows, so does the demand for massage therapists. The collaboration that began the business Heavenly Hands began when a local massage therapist with an established personal, fitness and medical clientele was referred me to the owner of the beauty salon in the Hilton who had received requests from the hotel management and guests for massage services. With the new business from the Hilton combined and her existing clientele, the massage therapist had more clients than she could possibly handle, and it became obvious that both services could combine in one location and increase their revenues and ability to service an increasing customer base by using qualified therapists under independent contractor agreements to handle the extra work.”